Isaac Zhihao Zhong

IE University, Spain

Master, International Development CSC ScholarshipStarting 09, 2025 - End 08, 2026

Core course: Finance, Trade, and Business for Sustainable Development, Environment Climate and Development, Development Economics, Risk in International Development, Governance And Strong institutions, Econometrics: Data Analytics for Development, Negotiation And Political Acumen

University of St Andrews, UK

Master of Science, Human-computer Interaction (With Merit)09. 2022 - 12. 2023

Core course: Human-Computer Interaction Principles and Methods, Digital Heritage and Preservation, User-Centred Interaction Design, Knowledge Discovery and Datamining, Interactive Software and Hardware, Web Technologies, Programming Principles and Practice

Newcastle University, UK

Bachelor of Science, Environmental Science (With Merit)09. 2018 - 07. 2021

Core course: Environment and Land Resources, Earth Systems Science, Landscape, Culture and Heritage, Environmental Impact Assessment, Sustainable Development and Environmental Valuation, Pollution of Air, Water & Soil, Geographies of Race and Nation

As a student ambassador,

• Organized student-led discussions to identify key issues in student life, designing and distributing 300 surveys using Google Sheets and Qualtrics with a 98% response rate.
• Gathered insights on visitor experiences through interviews, contributing to establishing a campus tour itineraries.

VR-based corpus tools (HCII conference)

Designer and reviewer2022.09 – 2023.05

• Scholarly endeavor to create an advanced VR interface for professional linguists.
• Focus on assimilation, categorization, and representation of linguistic tools, specifically the Annis instrument.
• Guided by Hartson and Rex's (2018) UX design principles.
• Activities span in-depth surveys to meticulous prototype evaluation.
• Development of three-dimensional models and sophisticated Figma prototypes.
• Rigorous assessment of the interface's feasibility.
• Project submitted for scrutiny at the HCII conference.
• Awaits potential acknowledgment as a distinguished contribution.

Exploration of the Integration of Service Design and Interaction Design in the New Frontier of User Experience (China Science and Technology Information)

Author13th, 2023

• Description: The manuscript delves into the confluence of Service Design and Interaction Design within the evolving paradigms of user experience.
• Affiliations: Overseen by the China Association for Science and Technology; Sponsored by the China Science and Technology News Association.
• Publication Numbers: Domestic CN 11-2739/N, International ISSN 1001-8972

Chinese demographic interactive data visualization

Full Stack developing23.05 – 23.09

• Conducted extensive research in the project domain.
• Posed pertinent questions and delved into digital methodologies.
• Employed data visualization methods to scrutinize various facets.
• Engaged thoroughly as a designer in the entire design continuum, ranging from initial sketches to the deployment of systematic design tools.
• Exercised discernment in the selection of color palettes and typography to enhance user experience.
• As a developer, embraced the waterfall development approach.
• Crafted interactive prototypes leveraging the p5.js framework.
• As a communicator, utilized infographics for the dissemination of research insights.
• The overarching design philosophy was to integrate each segment into a seamless narrative.
• Undertook a holistic evaluation of the project, amalgamating heuristic analysis and expert critique.

Bosideng LTD London

#No.1 Chinese garment retail brand at Bond street

Retial & Content contractor2025.05 – 2025.08

• Created multi-platform content (Instagram, TikTok, Canvas) and presented product details, ensuring web compliance for environmental product information and sustainability claims.
• Improved Shopify UX through real-time sales trend analysis.
• Supported comprehensive retail operations, including packaging and Shopify stock management.

TT Media London

#1 ranked in UK-based CAP/TAP agency

Creator Livestream lead2024.11 – 2025.05

• Led creator-driven e-commerce livestreaming and TikTok strategies, generating £80K monthly GMV, with a focus on promoting sustainable products.
• Tailored and oversaw strategy and execution for NobleNature (Top 3 UK Nutrition), livestreaming over 90+ hours in 3 months, highlighting environmentally conscious aspects of products.
• Grew a TikTok account to 1.3K followers through effective sales strategies, often integrating messaging on sustainable consumption.

Liveology International Ltd., London

#2 ranked in UK-based ecommerce agency

Creator Manager | Product Specialist2024.03 – 2024.11

• Designed and deployed responsive email/UI templates using Figma, achieving a 30% higher response rate while optimizing digital assets for reduced environmental footprint.
• Developed and executed comprehensive TikTok strategies, creating engaging content and influencer collaborations with an emphasis on sustainable product features.
• Managed 80+ TikTok creators, generating $60,000 weekly GMV through strategic campaigns that promoted ethical sourcing and eco-conscious products.
• Led live TikTok operations for creator-driven sales, achieving $800 GMV in two-hour streams by effectively highlighting sustainable product aspects.
• Generated data-driven reports to optimize TikTok content and live strategies, including analysis of sustainable consumption trends, focusing on engagement and sales.
• Edited and produced short videos from livestreams, tracking performance and incorporating messaging that promoted sustainable practices.

Newcastle University

Student Ambassador18.11 - 21.07

• Organized discussions among student club members to identify pain points in student life. Designed a survey questionnaire and distributed 300 copies, with an effective rate of 98%. Utilized SPSS for data analysis and provided more convenient living services for students.
• Conduct interviews with tourists who visit the campus to understand their touring routes and methods.

Zhangjiakou Sport Development Co., Ltd

Sport and Marketing Intern21.07 – 21.09

• Constructed the Fan Shop and produced more than 10 pieces of content for both social media and on-site platforms.
• Collaborated with the sports marketing specialists and marketing coordinators, and forecasted and managed all skiing and snowboarding product needs.
• Engaged with associated brands, retailers, representatives, and fostered and developed significant relationships within the skiing sector.

Red Bull Co,. Ltd

Graphic Designer18.06 – 18.09

• Creating multiple promotional materials, namely posters, cards, and surfboards.
• Conceptualized and developed a comprehensive promotional ensemble for Wanda ShoppingMall located in Yancheng, China, encompassing a fortune wheel and numerous cabinets.
• Significantly yielded the number of users for the channel, with subscriber count exceeding 1,000.
• Analyzed and optimized social media strategies, gathered user feedback from the data, and iteratively improved the strategy.

Met UK Ltd., London (Part-time)

#1 ranked travel agency in the UK

Museum Docent2023.09 – 2024.09

• Delivered guided tours for Mandarin-speaking tourists at the British Museum, leading 2-4 hour immersive experiences 2–4 hours.

Language Proficiency: Proficient in English (IELTS: 8), fluent in Cantonese and native in Mandarin, Intermediate level in Spanish (B1)

Professional Skills: Proficient in SPSS, Python, JavaScript (p5.js), Html5, CSS, Bootstrap, Figma, and Prototype Building, Photoshop, video clipping, data analysis procedures and methods (ANOVA, factor analysis, chi-square test, etc.), psychological research methods (perception threshold measurement, subjective scale production).

Certificate: Driving license, and ActiveIQ Level 2 Certificate in Gym Instructing, CPR

Interests: Polyglot, Tennis, and Basketball